Friday, June 29, 2012

Crazy for Cupcakes - By Carla Soriano

Gigi's Cupcakes

Crazy for Cupcakes

Written & Photographed by:  Carla Soriano

They’re sweet. They’re small. They’re expensive. They come topped with colorful sprinkles, pieces of fruit, candies, assorted nuts, and slivers of chocolate, among other things. They’re a little tricky to eat. They are a little big phenomenon called cupcakes.
While they’ve been in existence since the 18th century, the cupcake industry in the U.S. took off in 1996, with the opening of Magnolia Bakery in New York’s  bustling Greenwich Village.  The neighborhood bakery quickly made a name for itself with its mini vanilla cakes topped with pink-hued vanilla buttercream icing. So much so, that in 1999 the owners published a cupcake recipe book entitled The Magnolia Bakery Cookbook: Old-Fashioned Recipes from New York’s Sweetest Bakery.
 
 
Shortly thereafter (beginning in 2005), the bakery made appearances in quintessential American TV shows Saturday Night Live and Sex in the City. In 2006, Magnolia Bakery appeared in the movie The Devil Wears Prada. 

Hubbell & Hudson

Shortly thereafter (beginning in 2005), the bakery made appearances in quintessential American TV shows Saturday Night Live and Sex in the City. In 2006, Magnolia Bakery appeared in the movie The Devil Wears Prada.

In the summer of 2010, cupcakes were further cast into the spotlight via wildly popular reality television shows Cupcake Wars and DC Cupcakes . The celebrity queen of crafts and domesticity, Martha Stewart , also put out a cupcake cookbook in that same year.

Pop culture may have instigated cupcakes’ rise in popularity but the sweet delicacies’ continued acclaim is most likely due to the fact that they’re highly likeable – and not just because they’re delicious. 

To begin with, cupcakes’ small size makes them easy to eat – whether it’s on the go, at a party, or on the living room couch. There’s no fuss to eating them. Simply remove the disposable paper cup it comes in, take a couple of bites and voila! They’re gone, and you’re pleased and you’re done. Isn’t convenience king?

Frost Bake Shoppe

Another one of cupcakes’ strong suits is that they’re apt for eating by one person just the same as they’re apt for feeding 100 people. If only one person is involved, the diner can choose the flavor of their liking without feeling obligated to ask the opinion of his or her dining companions in order to please everyone. And if there’s a group of 100 planning to eat cupcakes, everyone can pick their favorite flavor. Plus, no one will have to share, nothing will have to be sliced, and the resulting mess will be relatively small. The same cannot be said for other popular desserts like cakes and pies.

Speaking of flavors, the extremely wide variety of flavors that cupcakes come in is almost uncanny. If you’ve thought of a cool flavor combination, chances are it already exists. From syrup filled cupcakes to edible flower-topped cupcakes to booze-infused cupcakes, the possibilities are pretty much endless. Definitely another factor that adds to their likeability.


 Last but not least, aren’t cupcakes oh-so-cute? If mere looks could take people to heaven, cupcakes would be the biggest culprit of sending people to heaven. Their colors, toppings, and intricate decorations are enough to consider cupcakes works of art. This is precisely why any occasion that includes cupcakes is instantly turned into a festive occasion.
 
The Cupcakery


With so many reasons to love cupcakes, one thing is for sure: the cupcake craze is here to stay!



Are you crazy for cupcakes?
Here are some local spots where you can get your fix:

The Cupcakery
Market Street-The Woodlands
9595 Six Pines Drive, Suite 960
The Woodlands, Texas 77380
281.298.2889
www.thecupcakery.com


Frost Bake Shoppe 
6777 Woodlands Pkwy #304
The Woodlands, TX 77382
281.298.7474
25 Waterway Ave #150
The Woodlands, TX 77380
281.298.7375
www.frostbakeshoppe.com


Gigi’s Cupcakes
4747 Research Forest Dr. #150
The Woodlands, TX 77382
281.651.5637
www.gigiscupcakesusa.com 

 Hubbell &Hudson Market
The Woodlands Waterway
24 Waterway Ave. #125
The Woodlands, Texas 77380
281.203.5600
www.hubbellandhudson.com
Out of This World Cakes &Cupcakes
4711 Louetta Rd. #101
Spring, TX 77388
281.719.8871
www.outofthisworldcakes.com
Treat
126 Vintage Park Blvd.
Houston, TX 77070
281.251.0016
www.treat-cupcakes.com







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